Creating social-first content that informs, engages, and builds meaningful connections with audiences.
CreComm LinkedIn Campaign
Goals:
The video profiled a CreComm graduate, Shelly Cook, as she answered questions and talked about her career path. Our research showed that most of our target audiences were wanting to hear more from graduates. Our content strategy was showcasing graduates and their accomplishments with followers to boost registrations.
Impact:
On LinkedIn, this post got 65 likes/reactions and 4 comments. During this campaign, the Creative Communications LinkedIn page typically received an average of 30 likes/reaction so the engagement was strong from our community. After this success, our team decided to pivot our campaign to include more video content and found much success.
Dr. Casey Promotion
Goals:
This post was dual posted on Facebook and LinkedIn with the goal of presenting Wildlife Haven’s new vet. We wanted to keep Wildlife Haven’s online community involved and excited with everything new going on. The post was linked to a blog post and gave a sizeable boost to our website views.
Impact:
On Facebook, this post received 124 likes/reactions and 2 shares, indicating strong engagement with our online community. On LinkedIn, the post received 14 likes/reactions and 331 organic impressions, which was fairly good reach considering Wildlife Haven’s limited LinkedIn engagement
Otter Update
Goals:
These otters had been featured before on social media and this post was a highly anticipated update. Our content strategy was showing off the cool animals Wildlife Haven helps, while also educating the public on how rehabilitation really works.
Impact:
On Instagram, this post received 613 likes and 15 comments, indicating strong engagement outside of our usual community. On Facebook, the post received 178 likes/reactions, 7 comments, and 11 shares, showcasing strong engagement from our existing audiences.